It all started with Ce Ce Chin’s quest for the perfect shoes to complement her fast-paced lifestyle. Having worked with some of the most celebrated names in fashion including Michael Kors and Calvin Klein; Ce Ce developed a keen understanding of the market and an intuitive sense for what is around the corner. Unable to find the perfect shoes built for everyday wear with a unique downtown aesthetic, Ce Ce followed her instincts. In true Do-It-Yourself spirit, Ce Ce set out to design her own line and Eighty Twenty was born. Chin used the moniker Eighty Twenty to crystallise the notion that people tend to wear their favorite 20% of their wardrobe 80% of the time, and that is exactly the sweetspot of form and function her brand hits.