Cult jewelry and accessories brand by boe is the product of partners Annika Salame and Philippe Salame. Founded in 2000, By Boe began as an intimate retail shop named Annika Inez on the Upper East Side of Manhattan, which also served as Annika’s workshop. Along with Annika’s uncommon take on architectural and nature-inspired pendants, cuffs, and earrings, Philippe’s mutually complementary professional experiences in marketing and production helped the brand quickly grow. Popular with the fashion and style media, By Boe is constantly being worn by celebrities, and continues to be a favorite with fashion editors at magazines around the world with every new season.