Cheap Monday was born in 2004 as an alternative for people who wanted fashionable jeans but didn't agree with the increasing prices of the brands which were popular at the time. The first 800 pairs with the characteristic skull logo hit the market in 2004. Since then, the production has reached a new level in terms of pieces as well as in product range. Cheap Monday carries main collections for men and women as well as three in-season drops/season. The collections also includes baby, accessories, sunglasses, underwear and shoes.