Herschel Supply Co. was started with the goal of bringing well-designed quality built product to market. Inspiration is drawn from vintage mountaineering, American heritage, world travel and fashion. Herschel reinvents these products with modern shapes, fits and feels, with fine regard for detail. Its product endeavors to compliment the consumer's passion for individuality and personal style in a new way. Herschel is about our past, present and future, aiming to create an environment that supports the new generation of fashion forward individuals.