IVI is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, pete fox. IVI Eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. IVI compels you to see with a different point of view, to let words resonate, to fine tune your own greatness. IVI reaches out to the public with bare bones imagery and words to live by. No pretense, jus brazen simplicity, design, and respect. Emulate your idols, emerge and give a damn about who you are going to be. Be insolent, be wise, be tough as nails, be your own art, be an icon.