Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mills in Japan, from which we import all our fabric, are committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mills use a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist. The brand name Naked & Famous is a satire of our celeb-obsessed culture. They aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality. The logo is reminiscent of 1950`s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. Naked & Famous intends to do the same.