WeSC is a street fashion brand for intellectual slackers. WeAretheSuperlativeConspiracy symbolizes what WeSC as a company represents: a group, a family of good and competent people working towards the same ideal and goals. WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create "street fashion", clothing with roots in a subculture that sets its own rules and follows its own trends. The company was founded in 2000. The founders are all avid skateboarders and snowboarders. The idea was to create a street fashion brand, a brand that represented street fashion - not streetwear. They felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what they wanted to achieve was to be found in the distribution network that they related to.